FORRESTER TEI STUDY
Unlocking a 305% ROI and $420k in benefits over 3 years using an email and marketing automation platform
Let's discuss the numbers and business outcomes. Explore the potential growth results companies may achieve by implementing the GetResponse MAX platform. See how it can impact your company's ROI, sales increase, and cost savings.
Dive into the potential financial impact of GetResponse MAX as examined by Forrester
Forrester, a leading research and consulting firm, conducted a Total Economic Impact study, examining the potential return on investment that enterprises may realize by utilizing the GetResponse MAX platform. Through interviews with a company employing GetResponse MAX, they projected a three-year financial analysis to assess the platform's advantages, expenses, and associated risks.
305%
return on investment
< 3 months
payback
73%
reduction in campaign
assembly effort
The analysis found that the customer experiences benefits of $402K over three years versus costs of $99K, resulting in a net present value (NPV) of $302K and an ROI of 305%.
Check the cost savings and increased sales achieved
thanks to using the platform
$297,591
Cost savings for email campaigns
The organization cut its annual costs for assembling email campaigns by over 90%. These savings were achieved through faster and automated assembly processes, improved campaign results, and the reduced need for technical staff.
$73,015
Cost savings from retiring the previous solution.
After implementing GetResponse MAX, the organization retired its previous solution, eliminating ongoing costs for software, infrastructure, and the compensation for staff who managed and supported it.
$10,433
Incremental cost-per-lead (CPL) operating profit
It's over a 40% increase in CPL-priced sales. Thanks to precise segmentation and personalization, the organization sold more CPL-priced products at higher prices, attributed to the more precise email targeting and resulting in faster delivery of leads.
"We can generate the same number of leads while sending half as many emails as we did before GetResponse MAX".
Production director, content aggregation company.
What else has changed after switching to GetResponse MAX?
Previously, fifty campaigns were created and sent weekly, each taking 1.5 hours to assemble. With GetResponse MAX, fifty percent fewer campaigns were required, and only 0.4 hours were needed for each.
📥
The organization improved its email deliverability rate from 80-85% to 95-99%.
🎯
The open rate increased from 12% to over 20% thanks to more precise segmentation, targeting, and personalization.
💰
Faster delivery of higher-quality leads prompted the organization's customers for CPL-priced products to respond to more upsell suggestions, buy more of those products, and do so at higher prices.
"We're spending less time to create each email campaign, which reduces our costs. But simultaneously, thos email campaigns are more effective, so we can send fewer of them".
Production director, content aggregation company.
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About GetResponse MAX
GetResponse MAX is an email and marketing automation platform designed to maximize revenue growth through timely, targeted email, SMS, web push campaigns, and dedicated ecommerce tools.
With the platform, you can create personalized marketing campaigns to capture, convert, and keep more customers.
